Samsung Electronics has been named the best brand in Asia in 2018 for seven consecutive years, according to Asia’s Top 1000 Brands’ annual online survey conducted by the Asia-Pacific Campaign in collaboration with Nielsen. This rating – by collecting assessments of 17 major product categories including automotive, retail, F & B and consumer electronics – is based on consumer insight and provides clear measurement of the most respected brand names today.
“Samsung is honored to receive this award once again – this award is an indicator of our customer support to us, as well as the products and services we offer,” said Steve Lee, President and CEO of Samsung Electronics Southeast Asia & Oceania. “As a brand that will continue to grow, Samsung remains committed to continuously innovating in creating new possibilities and experiences for our consumers through our products and services.”
This study explores consumer behavior in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. To ensure an accurate representation through this study, this survey targets age, sex and monthly household income to establish a balanced survey landscape.
