In order to become a business partner for celebrities who want to grow their business, Shopee presents “Shopee Celebrity Squad”. This is a collaborative campaign with various Indonesian celebrities such as Prilly Latuconsina, Nagita Slavina, Inul Daratista and others on March 29, 2018 ago. Yesterday (4/18), Shopee officially launched “Shopee Celebrity Squad” at Wyl’s Kitchen, Veranda Hotel, Jakarta.
Rezki Yanuar, Country Brand Manager of Shopee Indonesia, said he was happy to support Indonesia’s celebrity travel in building an online business and enthusiastically welcomed the campaign. “We look forward to more collaboration with celebrity homeland in the coming months, and work with them to provide more offers and promotions for Shopee users,” Rezki said.
Since dilaunch, many celebrities who joined such as Ashanty, the owner of RumahAsix, Maya Septha, the owner of Kebaya Neng Maya, Firrina Sinatrya, owner of Wtfisfin, and many more. Celebrities, who are part of Shopee Celebrity Squad, will receive a special business consultation from Shopee, including marketing support in the form of promotions and discounts to attract more users to their stores. As Tuhu Nugraha, a digital marketing observer, has seen an increasing number of celebrities begin to focus on online business.
“Although celebrities are well known in the entertainment industry, they still need a strong brand position, supported by good products as well in order to have a successful business. Joining a trusted marketplace like Shopee, can facilitate the process of doing business. One such as user base and marketing support to grow their business, “said Tuhu, who also attended the event.
Meanwhile Prilly Latuconsina, Brand Ambassador Shopee Indonesia and owner @illywears_collection expressed great pleasure to be part of Shopee Celebrity Squad. Prilly Latuconsina further said, “Less than a month since the soft launch of this campaign, I feel a significant increase in order and followers. In addition to our easy-to-use platform and extensive network throughout Indonesia, Shopee has helped me provide strong operational and marketing support so I can focus more on product and service innovations for users. With Shopee, I believe that my business is in good hands, “lid Prilly.
